The hook is the first line on screen. It has one job: make the right person stop scrolling. Here are forty to start from — change the words to fit your product.
Universal
- Your next favorite?
- Stop scrolling — you need this
- POV: you found the one
- Treat yourself today
- New in store
- Gift idea unlocked
- Made for you
- The upgrade you didn’t know you needed
Beauty & skincare
- Your skin will thank you
- Glow mode: on
- Your new favorite shade
- Makeup bag upgrade
- Self-care Sunday starts here
- The 3-step routine for busy mornings
Perfume
- A scent to remember
- Smell like a compliment
- Your signature scent
- Bottled confidence
- The perfume people ask about
Fashion
- New drop just landed
- Outfit upgrade
- Fits that hit different
- Your new everyday piece
- One piece, five outfits
- Sizes 36 to 46 — finally
Tech & gadgets
- Upgrade your setup
- Tech you will actually use
- Silence the noise
- Small gadget, big upgrade
- Charge once, forget for a week
Home & gifts
- Your home deserves this
- Cozy season is here
- Small things, big mood
- The gift they will actually use
- Your desk needs this
Sales & offers (only when the offer is real)
- Flash sale
- Back in stock
- Bundle and save
- Last pieces in this colour
- This weekend only
Four rules for writing your own
- Speak to one person. “Your”, “you” and “POV” make viewers feel addressed.
- Keep it short. Two lines, five words or fewer each.
- Promise a result, not a feature. “Smell like a compliment” beats “100 ml EDP”.
- Never mislead. No fake scarcity, invented reviews or fake timers. Honest hooks convert better over time.
Arabic hooks work too — for example «جديدنا وصل» or «هديتك المثالية».