Guides for better video ads
Short, practical reads for shop owners — no marketing degree required.
How to make a product video ad that stops the scroll
The five-beat structure behind short product ads that sell: hook, reveal, proof, offer and call to action — with timings for a 12-second video.
6 min read
Vertical video ad specs for TikTok, Reels and Shorts (with safe zones)
The size, format and length that work everywhere — 9:16, 1080×1920 MP4 — and where to keep text so app buttons never cover it.
5 min read
40 hook ideas for product videos (by niche)
Copy-ready first lines for beauty, perfume, fashion, tech, home and sales ads — plus four rules for writing your own hooks.
7 min read
How to photograph products with your phone for video ads
A free, 10-minute setup for clean product photos: window light, a white sheet and a few angles. Perfect for automatic background removal.
5 min read
Ad copy for small online shops: price, offer and call to action
How to write the words in a short video ad: clear names, honest offers, prices that build trust and calls to action that match where you sell.
6 min read
Selling on Instagram and WhatsApp in Lebanon: a video-ad playbook
A practical weekly routine for Lebanese online shops: Reels, Stories, Arabic and English captions, clear prices and fast replies.
6 min read